Understanding the wow factor
The answer is the visual perception of art. When, why and how are individuals moved by a piece of art in a museum or gallery?
These are the questions to be examined between the world renowned Department of Museum Studies and the Department of Engineering at the University of Leicester, in collaboration with The Art Fund.
Social anthropologist Dr Sandra Dudley, and Professor of Bioengineering Rodrigo Quian Quiroga are each facing what they admit is one of the biggest research challenges of their careers.