He's a member of new atheism, though. Which is of the opinion that spiritual and religious claims should be forced to stand up to the scientific method in order to be considered valid.
I don't agree or disagree at this point, but people tend to use the principles of Dawkins, just because Dawkins is a well-known atheist, to plaster all over atheism. Not all atheists even like Dawkins. And new atheism is not synonymous with atheism, which is where the problems begin.
I've always felt that Dawkins is a very well-spoken, and fairly polite man. He's just straight-forward.